Ford shakes up Twitter with electric vehicle memes

Range anxiety, shmange anxiety,” tweets the 118-year-old auto manufacturer.
By Mike Munsell

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Canary Media’s Friday Social column explores the intersection of energy, climate and social media. Canary thanks Silverline Communications for its support of the column.

I thought I was done with Friday Social for the year, but then Ford had to log onto Twitter and post some electric vehicle memes to its 1.3 million followers.

Earlier this year, Ford shook up the automotive and cleantech sectors when it announced the Ford F-150 Lightning. This week, it again shook up the two now-converging sectors — but this time, with memes.

Simon Mahan went as far as to say that Ford won the #energytwitter MVP award this week.”

Without further ado, I present the memes:

Ford’s F-Series trucks have been the bestselling vehicles in the United States for more than four decades. If these tweets are to be taken to heart, then Ford believes electric vehicles are the future, and it hopes to maintain its top spot with the F-150 Lightning.

According to CNBC, Ford Motor plans to increase its production capacity of electric vehicles to 600,000 units globally by 2023, which CEO Jim Farley expects would make the company the second-largest U.S.-based producer of EVs, behind Tesla.”

That’s it for Friday Social this year! If you have suggestions for new stories, email hello@​canarymedia.​com or get in touch with me on LinkedIn or Twitter. And speaking of Twitter, be sure to follow Canary Media and help us get to 10,000 followers by the end of 2021! It’ll make Canary’s Stephanie Primavera very happy.

Silverline Communications, the supporter of this column, is a climatetech and ESG communications firm with deep experience in all facets of the clean economy. Learn more about how Silverline connects clients with stakeholders on social channels and beyond.

Mike Munsell is director of growth at Canary Media.